UX Team Website
Shining a light to a growing team of designers through storytelling
Role
UI/UX Designer
Industry
Corporate Branding
Duration
6 Months
Overview: Without a dedicated online presence, FPT design team struggled to attract new talent, connect with the industry, and celebrate our work. In designing this website from scratch, it was about crafting a story that reflects our team’s creativity, culture, and the people behind it.
Problem Statement
Our challenge was simple: We had no digital identity.
Without a central platform, our work and team culture remained unseen. This created barriers in:
Talent Attraction – Potential hires couldn’t see what made our team unique.
Team Visibility – Our contributions weren’t well represented.
Industry Presence – We lacked a space to connect and share our expertise.
We needed a platform that felt like us—one that was engaging, welcoming, and true to our identity.
My Approach
This project was a team effort, built through collaboration and iteration. Since early research was already completed, I focused on bringing the vision to life through:
Design & Visuals – Crafting an intuitive, engaging user interface of the website.
Illustration & Branding – Custom graphics and doodles to reflect personality of 60+ designers.
Photography & Editing – Capturing and refining images to showcase our team.
Storytelling & Content – Structuring the narrative, refining copy, and ensuring consistency.
Social Media & Engagement – Managing content and strategy to extend our reach.
Motion & Video – Supporting video production to add depth and personality.
It wasn’t just about designing a website—it was about telling a story that felt authentic.
Results
We didn’t just build a website—we built a home for our team’s story.
A visually engaging digital presence.
A stronger identity that resonates with potential hires and industry peers.
A space that fosters connection, collaboration, and pride within our team.
This project proved that design isn’t just about aesthetics—it’s about shaping perceptions, creating connections, and telling meaningful stories.
Future Plans
The platform will continue to evolve. Some ideas include:
Interactive team profiles for a more personal touch.
Case studies and project highlights to showcase our work.
A design blog to share insights and perspectives.
The goal? To keep building a space that inspires, informs, and connects.
Reflections
This project was a lesson in creativity, collaboration, and adaptability. I mainly took the role as a creative designer while still contributing in other tasks of this project to make it a success. What suprised me the most was how I adapted and learned new things that were not in my area of expertise during this project - from ui/ux to graphic design, photography, video directing, and content creating.
Some key takeaways:
Design is storytelling – It’s about making an impact, not just making things look good.
Great work is built together – Collaboration is at the heart of every strong design.
Iteration is key – Refining and improving continuously leads to better outcomes.
More than a website, this project became a reflection of who we are—a team of designers, creators, and storytellers, shaping experiences one interaction at a time.